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Bolletje is Hollands most famous rusk producer. Rusk is a very popular airy biscuit-like. The Dutch eat this "beschuit" or rusk for breakfast, often with De Ruijter sprinkles, flakes or even the Dutch "muisjes". If a baby girl is born, you eat bolletje beschuit with pink-white muisjes, and for a baby boy, you eat them with blue-white muisjes.

The company Bolletje was founded by Gerardus Johannes ter Beek in 1867 in Almelo. It was a regular bakery at first, but when his son Albert took over, he focused more on the production of rusk. When Albert had 5 children, they all started working for the bakery. His oldest son Gerard took the production of rusk to the next level after the second world war. He is also the inventor of the name "Bolletje" which they started using in the 1950's.

The brandname Bolletje became so famous, due to an amazing marketingplan from their marketingpartner De Zuil. They printed really funny cartoon-style advertising, which made people laugh and of course remember the brandname. Later on, the slogan "Ik wil Bolletje!", which means "I want Bolletje!" was invented and with this slogan on the TV commercials they became even more famous. This slogan is now called out as the most famous commercial slogan of the 20th century.

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